"The loss of 467,000 jobs in June..." writes Don Lee of the Los Angeles Times, "...made it clear that the worst economic crisis since the Great Depression was far from over."



"This is the only recession since the Great Depression to wipe out all the jobs growth from the previous business cycle," institute economist Heidi Shierholz said.


"If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it." Seth Godin

Saturday, May 29, 2010

The three kinds of actors


In response to the "How to Start a Hollywood Career Without Having to Go There" entry, someone asked: "Since there are no more than 3 kinds of actors, I want to know what are the 3?"

In order to answer this precisely rather than in general terms, I had to check with Kathi who had a copy of the book handy. The three kinds of actors, therefore, are:

1) The lead, whose job is to secure funding for the producer and excite box office results owing to his/her popularity with the public;

2) The antagonist, whose job is to upstage the lead so as to make him/her seem more heroic when he/she wins at the end of the story (remember how well Anthony Hopkins did this for Jodi Foster?);

3) And everyone else, whose job is to be credible without distracting from the interaction between the lead and the antagonist.

This differentiation is meant for strategic purposes to help an actor kick-start a career (bear in mind the title of the book). One can see that, normally, it takes some exposure to be a lead though there are exceptions that become more frequent as the budget gets lower. So, it makes sense to analyze the qualities of an antagonist and incorporate them into one's signature as an actor--or brand, if you will. Making a mark as a good antagonist is also a great way to move into the lead category with the benefits that go along with that status.

Now, imagine how this applies to businessmen and women in the business world.