The U.S. Department of Defense defines psychological warfare (PSYWAR) as: "The planned use of propaganda and other psychological actions having the primary purpose of influencing the opinions, emotions, attitudes, and behavior of hostile foreign groups in such a way as to support the achievement of national objectives."
Career advancement is psychological warfare, in my view. The 'hostile foreign groups' may consist of employers or corporations who might opt to hire or contract with others. They may be consumers opting for products other than the ones we are selling or services offered by others. In any event, we want to attract potential employers or clients to engage us rather than someone else.
Psychological warfare can be waged in any number of ways. It is a conceptual activity with an infinite number of possibilities. One simply must know what one wants--and from whom one wants it. Once these factors are established, the work can begin.
A well conducted media campaign creates new networks--not of peers, but of qualified motivated buyers for what you have to offer.
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