Stephen Mitchell Challenges Executives To Build Their Own 'Personal Brand' as an Alternative to Working for a Corporation

Los Angeles, November 2010

Stephen Mitchell, author of the Executive Management Consulting protocol, has issued today a challenge to CEOs and top level executives to build their 'personal brand' so as to generate alternate and supplemental sources of revenues as an alternative to work-for-hire with a corporation. The protocol contemplates the aggrandizement of a personal brand for men and women in a variety of industries.

In 1980, Stephen founded an entertainment industry think tank labeled The New Hollywood Studio System where he authored a number of intellectual properties including the Action/ReAction technique for actors and curricula for writer/directors; all bearing directly on advertising and marketing concerns.

In 1985, Stephen pioneered a unique application of product integration in branded entertainment with his cable TV series (Interview). "I wanted to sell a product that nobody wanted to a public that had an aversion to buying." The series was lauded by critics and attracted a cult following that included Oscar, Emmy, Peabody and Grammy winners (http://sminterviewseries.blogspot.com/).

Stephen is offering the EMC protocol to selected executives for the strategic management and marketing of their personal brands, applying the same strategies used in the entertainment business for the commercial development of Hollywood actors, writers and directors. "The goal is to maximize the yield from the client's personal brand."

"The progression," says Mitchell "is to secure an enhanced W-2 situation and then proliferate income sources for the executive so the brand is working to his or her benefit."

Having discreetly piloted the program, Mitchell is now extending the challenge to a wider number of candidates.

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